Sydney, Australia, August 19, 2024, Chainwire
Easy Crypto, a company with cumulative sales of over AUD$2 billion to date, today announces the launch of a fresh ‘beginner’ wallet designed for Australians looking for an easier way to buy, exchange, store and sell cryptocurrencies.
Easy Crypto, New Zealand’s largest non-custodial cryptocurrency exchange, is expanding its trans-Tasman presence in Australia with its first Australian wallet aimed at those fresh to cryptocurrency. The Easy Crypto wallet is designed to provide the simplest and most secure experience for anyone looking to manage their own cryptocurrency. It acts as a “one wallet for all cryptocurrencies” – offering investors a wide range of 50 popular coins backed by the latest security and recovery technology – all within one elementary app.
While there are other crypto wallets on the market that are aimed at experienced crypto investors who are familiar with the technical processes and jargon of the sector, the Easy Crypto wallet is designed specifically to meet the needs of crypto beginners. It aims to bring the next wave of novice crypto investors online by simplifying the buying, selling, exchanging, and storing of cryptocurrencies, and hundreds of thousands of current users can attest to that.
The Easy Crypto universal wallet was originally launched in New Zealand in November 2023.
The demand for cryptocurrency wallets is growing as institutional adoption of assets increases and cryptocurrencies are accepted as a viable investment option. In 2023, the total number of cryptocurrency wallet users worldwide was 84.02 million, up from 76.32 million in 2021 (source: Polaris (NYSE:) Research).
Cryptocurrency investing is becoming increasingly popular among average Australians of all ages, but many potential consumers are unsure where to start. It is estimated that 1 in 5 Australians currently own cryptocurrencies, and many more are expected to move into cryptocurrency investing in the coming years.
“There are a ton of wallets and competitors in this space; but most of them are focused on serving what the industry calls the “crypto bros” – the experienced crypto core. These wallets are not easy to use; and they are not designed for beginners who don’t want to miss out on the next crypto bull market,” explains Paul Quickenden, Chief Commercial Officer at Easy Crypto.
Recognizing that fresh cryptocurrency investors want to be able to “buy” and “safely store” their cryptocurrencies with ease and confidence was key to the fresh wallet design. Every button and feature in the Easy Crypto wallet has been field-tested by a range of consumers of different ages, backgrounds, and genders.
“Easy Crypto believes our new all-in-one wallet will help provide a seamless onboarding experience for cryptocurrencies. Our Easy Crypto wallet puts you in control as customers own their coins, not Easy Crypto’s, so we cut out any middlemen and give users complete confidence in where their cryptocurrency is,” Paul added.
Additionally, consumers will not have to worry about losing access to their wallet thanks to state-of-the-art security and recovery features. This means that consumers are protected from the complicated seed phrases associated with customary cryptocurrency wallets. This includes the introduction of enterprise-grade security technologies such as multi-party computation (MPC) to the consumer wallet.
“With over a million Australians looking to invest in crypto assets next year, Easy Crypto wants to help make this process more accessible by actively supporting the next generation of crypto investors so they can get on board faster and reach their next million,” Paul adds.
Users can try Easy Crypto Wallet and take control of their digital assets by visiting wallet.easycrypto.com or downloading the app from the Google (NASDAQ:) Play Store or Apple (NASDAQ:) App Store. http://wallet.easycrypto.com
Easy Crypto Australia Media Inquiries: Bespoke Co. Amber Daines: amber@amberdaines.com or +61 404 145 939
About Easy Crypto
Expanding into Australia with the recent release of a fresh cryptocurrency wallet, Easy Crypto is New Zealand’s leading cryptocurrency retail platform offering customers a protected and effortless way to buy, sell and trade over 160 cryptocurrencies including , , Tron and many more. Launched in 2018 by siblings Janine and Alan Grainger, Easy Crypto has since done over NZ$2.2 billion in combined sales. Easy Crypto’s mission is to make crypto assets accessible and understandable to all, so that anyone can get involved in the cryptocurrency market. Based in New Zealand, Easy Crypto has a growing international footprint, with operations now extending to Australia and South Africa.
More details:
Easy Crypto Wallet – Finally a Crypto Wallet That’s Easy to Use
Easy Crypto – The Fastest Way to Buy Bitcoin in Australia
ContactPR Manager Easy Crypto AustraliaAmber DainesBespoke Co.amber@amberdaines.com
