Miami, Florida, August 9, 2024, Chainwire
Valhalla has signed a partnership with Sunderland AFC for the entire 2024/25 season, including as lead back of shirt sponsor.
The package includes:
- 4 minutes of live pitch coverage via LED displays for all home league matches.
- Interview backdrops at The Academy of Light – at pre-match press conferences.
- The tunnel at the Ground – for TV interviews. At the Ground – for press conferences after league matches.
- Static, pitch-facing outdoor advertising at The Stadium of Light.
- Extensive online advertising on SAFC.COM.
- Monthly ‘Goal of the Month’ feature across SAFC social media channels.
- SAFC posts on social media promoting the Valhalla brand.
Delivery
Exposure to a global audience, with a television audience of over 21 million viewers and over 4,500 hours of coverage. Throughout the season, EFL matches are seen on major broadcasters such as Sky, Cable TV (LON:), beIN, Viaplay, Nova TV, Setanta, ESPN and DAZN.
The partnership also offers a forceful digital dimension: the company has more than 4 million followers across major social platforms, including 1.7 million on Facebook (NASDAQ:) and 1 million on X.
Club
Sunderland AFC is an English football club with a prosperous history and heritage. Founded in 1879, the club is based in Tyne and Wear, England and has a long tradition of passionate support and competitive spirit. Sunderland’s trophy cabinet includes several prestigious honours.
In addition to six league titles, the club has won the FA Cup twice.
About Valhalla
Valhalla is a spin on the classic Creature-Collection adventure set in a dynamic, living, open-world MMORPG inspired by Norse mythology. Players interact with a diverse roster of eccentric creatures called Veras, discovering, taming, training, and trading them. Alone or as a clan, players participate in a energetic, player-driven economy to rise through the ranks of the community and achieve tactical supremacy on the hexagonal battlefield.
Website: Valhalla.game
About Floki
Floki is a cryptocurrency and utility token of the Floki ecosystem for people. Floki aims to become the most well-known and used cryptocurrency in the world, focusing on utility, philanthropy, community, and marketing. Floki currently has over 490,000 holders and a forceful brand recognized worldwide through strategic marketing partnerships.
Website: Floki.com
ContactCommunity Relations SpecialistPedro VidalFlokimarketing@floki.com
