The corporate arm of the Dogecoin Foundation has partnered with Paxos to integrate DOGE into its brokerage and custody infrastructure, potentially expanding access to memecoin through regulated financial channels.

According to Monday’s announcement, Dogecoin (DOGE) will be available through the Paxos brokerage and custody platform, allowing fintech, payments and institutional clients to gauge support for memecoin.

Paxos provides crypto infrastructure for several major fintech and brokerage platforms, including PayPal, Venmo, Interactive Brokers, and Mercado Libre.

The partnership does not mean that these companies will automatically offer DOGE trading or custody services. However, it makes this resource available to Paxos customers for evaluation and potential integration into their own product offerings.

Time will tell whether the partnership translates into significant adoption. While Dogecoin remains the largest memecoin by market capitalization – $15.53 billion per CoinMarketCap data – and has historically shown forceful correlation with broader cryptocurrency market sentiment, institutional demand for the asset continues to lag demand for Bitcoin (BTC) and Ether (ETH).

There are signs of a gradual boost in institutional interest. In January 2025, Grayscale launched the Grayscale Dogecoin Trust, a private investment vehicle for accredited investors seeking exposure to DOGE.

Asset manager 21Shares also received approval to list its Dogecoin ETF in the United States earlier this year.

Dogecoin market capitalization, as of 2014 Source: CoinMarketCap

Related: Crypto Biz: Institutions Strengthen Control of Bitcoin, AI and Prediction Markets

Crypto investment products are struggling with constant outflows

The launch of Paxos DOGE follows clear signs of reduced market appetite for digital assets in institutional and retail circles. According to CoinShares, exchange-traded products recorded net outflows of $1.67 billion last week, marking their third straight week of payouts. The total outflow during this period reached $4.21 billion.

The pullback reflects a broader risk-on attitude in parts of the market, with investors weighing concerns about inflation, energy prices and ongoing geopolitical tensions in the Persian Gulf.

While investors have begun to focus again on risky assets such as artificial intelligence and semiconductor stocks, demand for digital assets remains subdued. CoinShares head of research James Butterfill said the trend may partly reflect a lack of progress on the CLARITY Act, a proposed bill to structure the U.S. digital asset market.

Crypto ETPs are seeing another week of significant outflows. Source: CoinShares

Separate data from blockchain analytics company TRM Labs shows a slowdown in retail adoption. In April, TRM reported that global cryptocurrency adoption fell 11% in the first quarter, suggesting weaker participation despite continued institutional commitment in select areas of the market.

Related: Bitcoin Sentiment Hits Most ‘skewed Positive’ Rate in 2026: Santiment