Sydney, Australia, August 22, 2024, Chainwire
STEPN GO and CASIO COMPUTER CO., LTD. have joined forces to launch an exclusive collection of co-branded STEPN GO NFT sneakers. As part of the “VIRTUAL G-SHOCK” project, Casio will collaborate with the recently launched Web3 social and lifestyle app STEPN GO to offer a confined number of 800 NFT sneakers. These exclusive NFTs will be available through the Raffle Mint event, which will be held from August 26 to 29 on the gamified NFT marketplace “MOOAR.”
This is the first partnership for STEPN GO, and it sets the stage for mass adoption of Web3 through inventive social features. The first key social element is the “Haus System,” a lending system that allows users to share their Sneaker NFTs with friends and family who are recent to the app, sharing rewards and simplifying the process of understanding cryptocurrencies. Another unique feature is the “Interactive Map,” which will allow users to see and communicate with other players’ avatars, and even add them as friends on the platform.
The “VIRTUAL G-SHOCK” initiative, which launched in September 2023, aims to expand Casio’s user base by introducing G-SHOCK experiences unique to virtual spaces such as NFTs and the Metaverse. “STEPN GO” improves fitness through the Web3 app, where users earn rewards for daily exercise and interactions, including buying, borrowing, and lending NFT sneakers.
The confined edition NFT Sneakers feature designs inspired by G-SHOCK’s G-SQUAD sports line, suitable for both sports and virtual environments. Users of the “STEPN GO” app can earn cryptocurrency based on the distance covered, combining physical activity with virtual rewards.
Yawn Rong, Co-Founder of FSLcommented on the collaboration: “We are always keen to bring more legacy partnerships and IP to STEPN GO so that we can reach a wider audience with our Web3 lifestyle app. This collaboration with Casio is key for the entire FSL ecosystem to achieve the grand vision of mass Web3 adoption.”
This partnership reflects a shared vision of combining real-life exercise with cutting-edge technology. The collaboration aims to promote physical activity through inventive products such as the G-SQUAD watch, creating a holistic experience that connects the physical and virtual worlds.
Takahashi Oh, Senior General Manager of Watches at Casio“The partnership with STEPN GO allows us to connect the physical and virtual worlds in an innovative way. We are excited to offer our users a new and engaging experience that combines fitness and technology.”
About STEP GO:
Building on the success of STEPN, the pioneering “move and earn” platform, STEPN GO revolutionizes social fitness in everyday life. Buy, borrow or lend your sneakers to earn rewards for being dynamic. Rewards can be used to advance, cash back or show off your online looks, fostering both physical activity and social connection.
About G-SHOCK:
The shock-resistant Casio G-SHOCK by Casio is synonymous with toughness, born from designer Mr. Ibe’s dream of “creating a watch that would never break.” Over 200 handcrafted samples were created and tested to the limits until the first, now iconic G-SHOCK hit the streets of Japan in 1983 and began to establish itself as the “toughest watch of all time.” The watch is packed with Casio innovations and technologies to prevent direct shock; this includes internal components protected by urethane and suspended timekeeping modules within the watch structure. Since its launch, the G-SHOCK has continually evolved, continuing to support Mr. Ibe’s mantra of “never, never give up.”
About STEPN:
The original STEPN app launched in 2021 and remains the world’s leading “move and earn” app, pioneering the Web3 gamified fitness app genre. With over 5.6 million registered users and over 1 million Sneaker NFTs owned by players across its three blockchains, STEPN has partnered with a variety of brands over the years, including ASICS, Steve Aoki, and most recently adidas. STEPN was also the first blockchain gaming app to integrate Apple (NASDAQ:) Pay, creating a seamless onboarding experience for native Web2 users.
ContactHiwaizi MorningSTEP GOmattina@fsl.com
