OnePay, majority-owned by Walmart, has added a dozen cryptographic tokens to its offer, which, according to the director responsible for digital assets, “meet the high bar” set by customers of the banking application.
Since launching in January offering Bitcoin (BTC) and Ethereum (ETH) on its nascent crypto platform, OnePay on Thursday added SUI (SUI), Polygon (POL) and Arbitrum (ARB) just days after listing another 10 tokens including Solana (SOL), Cardano (ADA), Bitcoin Cash (BCH) and PAX Gold (PAXG).
“We plan to continue to grow thoughtfully, prioritizing assets that meet a high bar: demand, liquidity, regulatory clarity and long-term usability,” Ron Rojany, CEO of OnePay, Core App & Crypto, told Cointelegraph in an email.
“We are less focused on chasing the newest assets and more on offering a curated set of assets that reflect the real way our customers use and think about their money,” he said.
Rojany did not disclose any data on cryptocurrency adoption among OnePay account holders, saying only that the fintech is seeing “strong engagement, especially among customers who are new to cryptocurrency and looking for an easy and integrated way to get started.”
OnePay positions itself as the American version of a “super app” modeled on China’s WeChat. The platform already offers banking services including high-yield savings accounts, credit and debit cards, loans and wireless plans.
The company also offers a digital wallet that customers can operate at checkout in Walmart stores and on the retail giant’s website. According to the company’s latest annual report, the U.S. retail giant’s net sales for fiscal year 2025 were $462.4 billion. report.
“We are still in the early days and focused on building our crypto platform the right way: creating a trusted, secure and intuitive experience for everyday customers,” Rojany said.
Related: BNP Paribas adds six Bitcoins, Ether ETN for retail customers in France
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OnePay isn’t the only company offering a financial services super app. In overdue September, Coinbase CEO Brian Armstrong outlined plans to build a crypto super app that would offer credit cards, payments and Bitcoin rewards to competing conventional banks.
Earlier this month, Japanese group Startale said it would operate funds from its recently completed $50 million Series A investment round to develop its super app that integrates payments, asset management and onchain services into a single platform.
U.S. Securities and Exchange Commission Chairman Paul Atkins expressed support in September for platforms offering multiple financial services under a single regulatory framework.
The regulator’s updated strategy includes allowing platforms to act as “super apps” that can facilitate trading, lending and investing in digital assets under one regulatory umbrella.
“I have directed Commission staff to develop further guidance and proposals that will ultimately make the ‘super app’ vision a reality,” Atkins he said in July.
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