Decentralized SocialFi platform Zora has launched a modern attention markets platform on Solana, allowing investors to speculate on which buzzwords, hashtags, trends and topics will go viral on the Internet.
“Trade what’s trending. Take a stand on any topic, idea, meme or moment before it happens” – newly launched Zora platform states.
One of Zora’s founders, Jacob Horne, he said on Tuesday that implementing a “trend” aimed at discouraging spam costs 1 Solana (SOL), currently $85. Trends do not offer rewards for creators.
Zora also allows you to create “pairs” as part of a trend that offers rewards to creators.
In Zora’s promotional video, she cited the $redlight and $coldplunge pairs as part of the $longevity trend as an example.
BREAKING: Zora brings attention markets to Solana
You can now enter the markets and take positions on any trending topic, idea, meme or momentpic.twitter.com/55c8tM5QnB
— Solana (@solana) February 17, 2026
Traders are already testing the app, with “attentionmarkets”, “longevity”, “cats”, “dogs”, “bitcoin” and “aigirlfriend” among the most frequently mentioned indicators so far.
The attention markets platform allows users to trade trends and pairs like regular tokens, with a dashboard allowing users to track their profits and losses in real time.
The ZORA token reacted positively to the announcement and is growing 6.2% to $0.022 in the last 24 hours, while the broader cryptocurrency market retreated 1.2% in the same time frame.
The launch of Zora Attention Markets coincides with the rapid growth of prediction markets, which now consistently exceed $10 billion in monthly trading volume and are increasingly being introduced into the mainstream.
Meanwhile, Zora sent on Monday, a job posting for an “attention economist” looking for someone who lives on the Internet and sees “what’s next before it has a name,” tracking cultural movements on sites like TikTok, Instagram Reels, YouTube Shorts and X.
The Base community criticizes Zora’s integration with Solana
The integration with Solana disappointed some members of the Base community, as Zora moved most of its business from its native platform to Base last year and launched its first token on the network in April.
Zora also helped launch Creator Coins tied to Base profiles in July, which even helped Base overtake Solana in daily token creation later this month.
Related: The base app is withdrawing rewards for creators to double turnover
Jacek Trociński, the developer of Base memecoin Degen, he said It was “really disappointing” to see Zora “turn around” to launch its attention markets platform on Solana.
“After receiving support from the entire @base team for the better part of a year, they capitulated right after the industry change. Low confidence, questionable morals, rinse users and repeat.”
“We had to put up with your…stuff for 9 months, got every penny out of Base due to a broken model, and now the final pivot towards a pump clone on Solana,” said Apex777.eth, creator of Veil Cash.
The creator of the database, Jesse Pollak, however excellent that Zora’s developer tools remain “fully functional” in Base and that he is ecstatic to see Zora “continuing to experiment with growing the onchain dough.”
Zora listed the Zora token (ZORA) on the Solana platform in January, and Zora’s X profile location now shows as “Solana.” He also hasn’t published any entry about Base for several months.
However, he has not made any public statement suggesting that he is leaving Base. Cointelegraph reached out to Zora for comment but did not receive an immediate response.
Warehouse: IronClaw competes with OpenClaw, Olas launches bots for Polymarket – AI Eye
