Polymarket has signed a multi-year agreement with Major League Soccer, the top-flight soccer league in the US, as the exclusive prediction market partner for the league and its main tournament, the League Cup.
MLS and Polymarket he said on Monday that they would work together to create “new fan experiences,” such as second-screen engagement that typically includes data, statistics or betting.
“As the U.S. soccer audience continues to grow and evolve, fans are looking for new ways to engage more deeply with the game,” said Polymarket founder and CEO Shayne Coplan.
“We can reveal collective sentiment around key moments, matches and stories across the season in real time, giving fans a more interactive, data-driven way to experience the game and engage with the world’s most popular sport,” he added.
The companies said the partnership is due to the sport’s “maintained momentum” with the FIFA World Cup taking place in North America and Mexico later this year.
The deal marks another essential partnership for the prediction market operators, who have signed agreements to be included in other major sports leagues, news content and Google’s flagship search engine.
MLS and Polymarket said the deal includes safeguards “designed to protect the integrity of MLS and League Cup matches,” including independent monitoring of commercial activity.
Forecast market volume grows amid legal battles
Volumes on major platforms Polymarket and Kalshi continue to hit all-time highs after the Commodity Futures Trading Commission gave the green delicate to forecast markets, even as many U.S. states fight to curb them.
Kalshi overtook Polymarket in terms of volume, posting a record weekly result of $2.15 billion for the week of January 12, According to to the Token Terminal.
Polimarket saw it was also the best week ever in terms of volume, with turnover on the platform amounting to almost $825 million.
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Earlier this month, the CFTC issued a no-action letter to cryptocurrency exchange Bitnomial, allowing the exchange to operate a prediction market and signaling that it would not take action against similar platforms.
However, U.S. states including Nevada, New Jersey, Tennessee and Massachusetts have taken Kalshi and other prediction markets to court over offering contracts for sporting events, claiming they amount to unlicensed sports betting.
The platforms, most notably Kalshi, pushed back, arguing that the CFTC had exclusive jurisdiction over prediction markets.
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