. FTSE 250 It has a lot of names that would be immediately known to many in Great Britain. Some that are doing well go to a vast league, namely FTSE 100. Noteworthy examples include Sports JD fashion AND Car trader.

However, some household names still lie in FTSE 250. Here I will look at two of them to see if any of me likes.

Shocked and moved

First, we have a luxury car manufacturer Aston Martin (LSE: AML). I watched again Goldfinger (1964) Yesterday, in which James Bond first leads Aston Martin DB5. Since then, the brand is cult.

Unfortunately, the supplies do not reflect prestige. A decrease by 97% from letters in 2018, it was more scrapped than a showroom!

Last year, wholesale volumes fell by 9 % to 6030 cars, because Aston changed the position of the model and experienced weakness in China. The gross margin was 36.9%, which is a decrease in base points by 220, while the loss before taxation brought a high 289 million GBP.

This year it can be better, with a fresh range of models, including the Valhalla hybrid supercar in the second half. The novel CEO Adrian Hallmark has committed an end to losses within 18 months.

However, my main problem is the risk of balance. The net debt was 1.26 billion GBP at the end of March, higher than the current market capitalization 862 million GBP. The writing itself, which put me down for the purchase of shares.

Changing times

Then we have ITV (LSE: ITV). When we talk about domestic names, ITV is literally that its content pumped in tens of millions of houses in Great Britain for many decades.

One day I passed by the house he had Emmerdale The creator of the motif is blown through the open window. A robust nostalgia provoked me, moving me straight to my childhood in my Nanna’s front room. Heartbeat He does something similar.

However, the sender’s shares have dropped by 69% over the past decade. And in the time sign, Emmerdale He will have one whole hour a week from January. Similar changes are introduced to Coronation Street.

Kevin Lygo, ITV managing director for media and entertainment, said that this movement would support “”Create a head in the general budget of the program for investments in programming that can support ITV reach coverage on a very competitive market. “

The fact that he said “very” is revealing. Because of the competition, I just don’t think ITV has anywhere near Mindshare-especially among younger viewers-a competitive advantage in the pre-press era.

Now it is true that its ITVX streaming platform is growing strongly, and now it accounts for over a quarter of group advertising revenues. I watched here GoldfingerFun enough.

ITV also reaches novel recipients – and advertisers – via YouTube. Meanwhile, the Studios department, which also creates content for other streamers, remains a valuable resource.

However, I am afraid that ITVX will simply replace time-honored transmission viewership. The shares are very low-cost with 8 times earnings, with 6% dividend profitability, but I think it reflects these future challenges related to ITV growth.

Looking to the future, Netflix AND Amazon Prime video will probably become stronger, with larger budgets. I am worried that ITVX will be more and more a miniature fish in a massive stream ocean.

That’s why I see better development opportunities for my ISA.