Social media platform X will suspend creators from its revenue sharing program for 90 days if they post AI-generated war footage without clearly disclosing that the content was created using AI.
On Wednesday, X’s head of product, Nikita Bier, he said this rule is intended to maintain the “authenticity of timeline content” during war events, when misleading media can spread quickly.
“In times of war, it is critical that people have access to authentic information on the ground,” Bier wrote. “With today’s artificial intelligence technologies, creating content that can mislead people is trivial.”
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The move adds financial penalties to X’s existing moderation tools, linking disclosure of AI-generated media to monetization eligibility.
Monetization enforcement linked to AI disclosures
Unlike time-honored moderation measures such as labels or removals, the modern rule targets the economics of platform creators, limiting access to revenue sharing in the event of policy violations.
X stated that creators posting AI-generated conflict footage must clearly disclose that the content was created using AI. Failure to do so may result in a 90-day suspension from the program.
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As part of the update, posts flagged in Community Notes or detected through metadata or other signals from generative AI tools may result in enforcement action.
Accounts that repeatedly post undisclosed videos containing AI-generated conflicts may be permanently removed from the X Creator Revenue Sharing Program.
The policy specifically applies to videos depicting armed conflict and does not constitute a broader ban on AI-generated content published on the platform.
The conflict in the Middle East raises concerns about disinformation
The statement comes as geopolitical tensions in the Middle East continue to dominate online discussions on social media platforms.
On February 28, the United States and Israel conducted joint air attacks on Iran. Bitcoin (BTC) briefly dropped to around $63,000 but later recovered. At the time of writing, its price was almost $70,000, According to this CoinGecko.
Artificial intelligence is also increasingly embedded in contemporary conflict environments. On March 1, the U.S. military used Anthropic’s Claude artificial intelligence model to aid analyze intelligence and target targets during operations related to the Iran attacks.
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