ETHZilla shares rose 13% on Wednesday after the company changed its name to Forum as part of plans to abandon its cryptocurrency strategy and transform into a tokenization company.
Business he said on Wednesday announced that it has changed the company’s name and brand to Forum Markets and will operate under the Forum name. From the market open on Monday, ETHZilla will also change its ticker symbol to “FRMM” pending approval by Nasdaq.
The company said the rebranding is the next step in its transition to a platform “connecting traditional capital markets with blockchain-based financial infrastructure.”
“The forum embodies our belief that the next generation of financial markets will be built around institutional-grade network products, backed by real assets, regulated with transparency and delivered over regulated infrastructure,” said the company’s president and CEO, McAndrew Rudisill.
ETHZilla shares rise 13% on rebranding
ETHZilla (ETHZ) shares ended on Wednesday up more than 13% to $3.91, and after hours they remained unchanged, recovering from a slight decline.
Its shares have fallen more than 20% this year as the broad decline in the cryptocurrency market has hit stocks tied to digital assets.
ETHZilla was a biotech company called 180 Life Sciences that adopted the ETHZilla brand and began buying and holding Ether (ETH) in July 2025 amidst the peak of hype around cryptocurrency treasuries.
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Its cryptocurrency trading sent its shares soaring to a multi-year high of $107 in August, while ETH climbed to just under $4,950 around the same time, but since then the cryptocurrency market rout has decimated its stock price, along with those of its crypto-buying rivals.
As Wall Street has largely moved away from cryptocurrency vaults and started supporting tokenization companies, Rudisill announced in December that ETHZilla would focus on bringing “real-world assets (RWA) onto the chain through tokenization.”
The company purchased two commercial jet engines leased to a “leading U.S. air carrier” and earlier this month began offering a token tied to the engines called Eurus Aero Token I.
ETHZilla currently holds 69,802 ETH worth $143.7 million at the cryptocurrency’s current price of $2,060, making it the seventh-largest corporate holder of the asset. for CoinGecko.
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