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Investors with more conservative views may find Ice attractive style. By focusing on companies that demonstrate consistent financial performance and growing dividends, we aim to beat the market with a mix of earnings and consistently rising share prices. We believe this is a lower risk investment strategy than the investment strategy Firebut company- and industry-specific risks mean that diversification remains crucial.

Ice investing can sometimes generate immense, short-term gains, but we primarily aim for consistent gains over time and shallower declines in broader stock market declines. These characteristics are most often found in established companies, but Ice the approach does not focus solely on immense companies. We often see great opportunities to invest in mid-market companies that have a mighty niche position in their industry and the ability to grow dividends in the coming years.