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• Nike is a world-leading sports and clothing business-although it is now facing some challenges.
• Sales dropped by 12% in the fourth quarter, and the gross margin fell by 440 base points to 40.3% due to higher discounts, because the company is working on a surplus of stocks. The company will continue to liquidate the excess stocks over the next two quarters, and the discount surplus should be largely reduced to the end of the first half in the budget year 26.
• The company is pleased to speed up product innovations and sees some impetus – including running in which the company has passed the competition in recent years. Nike ran in a high single-digits for a quarter led by VOMERO 18 Running shoes.
• The company says it “He focuses on returning to a sustainable increase in organic sales”. If the augment in the sales of the company improves along with better inventory management, gross margins should begin to develop.
• Nike is a marketing machine and the up-to-date general director Elliott Hill decided to deliver “Bold, innovative products that distinguish us on the market” And connect with customers again. We believe that its advantages of the product and marketing investments can have gained a market share.