Over the past few months, shares Apple (NASDAQ: AAPL) Moving the wrong way. Apple reserves have fallen 16% so far in 2025.

Despite this, I say that this is a “improper way”, maybe it is not true for me. After all, I don’t have any shares in the technological giant, but I think it has a brilliant business model and robust perspectives.

So, if the reserves falls far enough, maybe I could take the opportunity to add Apple back to my portfolio. How is it attractive now?

High -quality company, but at a high price

Currently, Apple shares trade in price to profit 33. It is costly for me. So, although the participation has fallen, he has not yet achieved a valuation at which I would like to add a little to my portfolio.

The reason for this is plain: just like Warren Buffett, I like to buy great companies, but at an attractive price of shares.

Buffett himself is still a huge shareholder in iPhone The creator, although in the last few years, has sold a huge part of his participation. I am also attracted by a proven business model and robust Apple economy. It has a prestigious brand, captivity of the recipients of existing technology, software and service users, high profit margins and many reserved technologies.

I would like to boost your participation at the right price. However, it must fall to me.

Challenges on many fronts

Why do I care so much about the price? After all, if Apple is such a robust company as I think, does it matter?

I think the answer is “yes” for two reasons.

First of all, although Apple is really a robust business, it stands for many risks. Tariff huge tariff hinder the effective management of the sophisticated supply chain. The competition of cheaper Chinese competitors threatens its market share in some areas. Lack of product innovation can also harm revenues over time.

The second reason why I think the price matters is that even a great business can contribute to a impoverished investment. After all, what I see as the strengths of Apple was also true at the beginning of the year – but by a 16% decrease, which I mentioned above, means that 1000 USD was then invested at that time a loss of USD 160.

It is earlier that I took into account the possible influence of exchange rate movements over the past few months, which may affect the return that the British investor earns when buying in American actions such as Apple.

One for the observation list

So, keeping an eye to maintain what Buffett calls “safety margin“, At least I will not buy Apple shares.

Even considering the risk, I still rate Apple as the highest quality company. I plan to keep an eye on the price of shares, in case another fall can present me with the possibility of buying.