. FTSE 100 Until now, he was in 2025. Unfortunately, not every member of the index was in such a good fettle. I am talking about Sports JD fashion (LSE: JD) Actions.

Shockingly penniless performance

The fall by 15% from the time the markets are open in January re -opening this is one of the worst quality of the highest quality in 2025. In other words, if the investor put in 10,000 pounds, it would sit about 8,500 pounds today.

If you think it’s bad, save the thought of those who won shares 12 months ago. The price dropped by almost 30% during this period. Within five years, the company almost decreased by half!

It is true that investors would receive dividends in these longer periods. But the strategy focused on the height of JD Sports means that it has never been stimulating from the perspective of income.

At the moment, the efficiency is only 1.3% for the budget year 26. The standard God’s savings account would generate much more interest without the risk of investing.

Green shoots?

To be candid, all retailers have been encountering many winds for a long time, including global pandemic and a cost crisis. On the other hand, there are many reasons to think that things can be even worse before it improves.

Inflation creeps back and consumer trust remains brittle at best. We know that at least one of the key brands that the company sells – American coach Titan Nike – He lost some of the more novel rivals. In addition, higher social security contributions from April will cost millions of pounds.

But I still think JD has a lot to do.

The company is still developing abroad, which makes it less and less dependent on sales on the domestic market. For example, hibbett’s capture in the US will give him a much more perceptible trace of the whole pond. I also like the fact that this is not a company that is involved in mass discount for matching rivals. This helps maintain the brand value and support profitability in the long run.

There are several other things that some retail investors may not know.

First of all, these shares are very miniature from low sellers – traders who bet that the company’s price will fall. Secondly, the CEO of Regis Schultz has recently added 100,000 pounds to his own farming.

Both of the above make me carefully bullish, that the worst can end.

Shouting inexpensive!

Sure, Sports JD shares have been an investment dog for some time. But history shows that placing money for work, when the situation is the least convenient, can potentially achieve huge profits. I would say we are there now.

The trade update in the fourth quarter results from the end of March. Although it is possible that the shares may fall even lower, there is also a chance that they could explode up if things are even slightly better than expected.

Although no one knows for sure, I am willing to think that it will be the latter. Shares are already trading at a very low price for profit (p/e) of just over six.

Therefore, I think that JD fashion shares are worth considering today.