Istanbul, Türkiye, November 1, 2024, Chainwire
Paribu’s 2024 Cryptocurrency Awareness and Perception Survey, conducted in partnership with FutureBright Group, reveals intriguing insights into the cryptocurrency and blockchain industry.
Maintaining its status as the most comprehensive study in the field, the study aims to reflect the development of the cryptocurrency ecosystem in Türkiye, share valuable data with the public and stakeholders, identify expectations, motivations and barriers related to cryptocurrencies, and ultimately create a thorough roadmap for future activities based on arrangements.
The study was conducted using computer-assisted personal interviews (CAPI) from July 12 to September 2 in 12 representative cities of Turkey.
The results were divided into four categories: awareness, experience, technology and demographics.
Cryptocurrency awareness remains steady at 99%
“Cryptocurrency recognition in Turkey has seen a dramatic boost, jumping from 16 percent in 2020 to a near-universal 99 percent in 2023 and 2024. Meanwhile, the percentage of people engaged in cryptocurrency trading increased from 25.1 percent to 27 percent compared to the previous year .
On the other hand, despite the boost in trading activity, transaction preferences remained at the level of previous years. dominates entrepreneurs’ preferences at 70 percent, while ensuring a 29 percent market share. In a cryptocurrency usage survey, 75 percent of people familiar with and actively trading cryptocurrencies said they engage primarily in short-term trading activities. The survey results show that 75 percent of respondents cite swift transactions and straightforward storage and transfer as the main advantages of cryptocurrency. When asked about their first association with cryptocurrency, one third of participants mentioned virtual money, and 20 percent immediately thought of Bitcoin.
Half of Traders Turn to Crypto Platforms to Find Intel (NASDAQ:)
A key achievement of this year’s survey is insight into traders’ preferred sources of cryptocurrency information and market research. Social media platforms dominate as the main source of information for 63 percent of cryptocurrency traders. Fifty percent of participants choose cryptocurrency trading platforms as their preferred source of information.
Cryptocurrency investment trends reveal a changing paradigm
Investment preferences have changed significantly since last year’s survey. In 2024, gold will reign as the most trusted investment, enjoying 90% preference, while cryptocurrencies secure the third place among preferred investment instruments with 29% share.
Many people are still unfamiliar with Blockchain technology
Despite a 3 percentage point boost in awareness compared to last year, blockchain remains largely unknown to the expansive majority. Of those aware of cryptocurrency, 72 percent said they were not familiar with blockchain technology at all. Blockchain awareness remains low, with only 28 percent of respondents familiar with this technology. Cryptocurrency wallets are becoming the most recognizable blockchain concept among survey respondents. Among cryptocurrency traders, 52 percent recognize the concept, while 43 percent of cryptocurrency-aware people are familiar with it. Phrases related to staking, burning and seeds are among the blockchain concepts least recognized by respondents.
Cryptocurrency trading activity for men is growing
Demographic analysis highlights a key trend: men who have recently become learned about cryptocurrencies show significantly higher trading interests. Among cryptocurrency-aware people, 31 percent of men engage in trading compared to 21 percent of women. The age group 25-44 is most lively in cryptocurrency trading. Additionally, cryptocurrency trading among college graduates has increased from 30 percent in 2023 to 39 percent this year. The typical cryptocurrency trader is 34.7 years aged.
Click here to access the full report.
ContactSea of ​​Eraeray.dengiz@paribu.com
