Investing.com – Swedish digital asset manager Virtune has partnered with Network to promote its Staked Polkadot Exchange-Traded Product (ETP) in the Nordic region.
The collaboration is reported to boost awareness of Virtune’s ETP offering, which listed on Nasdaq Stockholm in January 2024 and provides investors with access to Polkadot (DOT) through a regulated and physically secured structure.
Virtune Staked Polkadot ETP offers 1:1 exposure to Polkadot, and staking rewards provide an additional 4% annual profit before fees. The regulated instrument is available to both institutional and retail investors in Sweden, Finland, Norway and Denmark.
According to Virtune CEO Christopher Kock, the partnership with Polkadot will support a marketing campaign aimed at filling the knowledge gap about Polkadot’s blockchain technology and its investment opportunities.
The campaign will include educational content, outdoor and digital advertising, as well as large-scale events highlighting Polkadot’s capabilities and DOT’s investment potential. It will focus on Polkadot’s progress in areas such as decentralized finance, gaming, real-world assets and artificial intelligence.
Kock further stated: “After a long process of working with Polkadot Opengov, we are both pleased and honored to have earned the trust of the Polkadot community to lead Polkadot adoption in the Nordic financial market. We recognize that there is a significant knowledge gap in this region about Polkadot’s enormous potential, and we are committed to filling this gap through a comprehensive campaign.
Virtune’s regulated ETP system is powered by Coinbase (NASDAQ:) Custody, which allows staking directly from frosty storage, with DOT tokens never being sent to third parties. The product is easily accessible to investors through platforms such as Avanza and Nordnet, providing liquidity without lock-up periods.
The collaboration was supported by Polkadot’s OpenGov system, which funds ecosystem development through community-approved proposals. With a campaign to raise Polkadot’s profile in the Nordic countries, Virtune hopes to attract fresh investors to blockchain and its growing ecosystem of projects.
Earlier this year, Polkadot streamlined its governance model to allow for voting on multiple issues at once, with all issues managed directly by the community. Polkadot’s OpenGov system represents a significant advancement in decentralized governance, giving DOT holders full control of the network without any central authority.
