DaveAlan
- Advertising company Magnite (NASDAQ:MGNI) to ensure ads on United Airlines’ (UAL) in-flight entertainment platform appear on personal devices, it announced on Monday.
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Magnite (MGNI) will be a centralized advertising platform for managing in-flight entertainment, measurement and sales execution campaigns among others.
- The partnership follows United Airlines’ (UAL) recent launch of Kinective Media, which enables advertisers to reach United travelers and MileagePlus members on and off their journey.
- Magnite’s SpringServe ad server will enable ad activation for millions of United travelers who operate their personal devices to access free inflight content, including more than 2,000 movies and TV shows (over 7 million views annually), a moving map and arrival information .
- Source: press release
